When Circular Economy Meets Game Day: Well Pack & The Cup Cleaners at the HUSKIES Wels Season Opener
A season opener to remember:
With an impressive 50:14 victory against the Vienna Vikings, the HUSKIES Wels kicked off the new season in dominant fashion. But it wasn’t just a strong performance on the field – behind the scenes, a clear statement was made about how modern event logistics should work today.
For the first time, the HUSKIES deployed a fully integrated reusable system by Well Pack and its subsidiary The Cup Cleaners during a game day.
More Than Cups: A Fully Integrated System
What seems simple for visitors – enjoying drinks in reusable cups – is in reality a precisely coordinated logistics cycle.
At Well Pack, together with The Cup Cleaners, we manage the entire process:
- Demand-based delivery of cups directly to the event
- Structured collection and return flows during and after the game
- Industrial cleaning at the highest hygiene standards
- Redistribution for the next use
The goal: a system that works seamlessly – even under real event conditions with thousands of visitors.
Real-Life Test Passed: 5,000 Cups in Circulation
Large-scale events are the true test of whether sustainability can actually scale.
At HUSKIES Wels game days, up to 5,000 cups are in use – a powerful example of circular economy in action.
The results at the season opener:
- No single-use waste
- Stable processes despite high visitor frequency
- Efficient logistics without disruption
For us, this is what matters most:
Not just delivering concepts, but building systems that perform in real operations.
And most importantly: there is still more to come.
Strong Partner, Clear Vision
Our collaboration with HUSKIES Wels goes beyond a traditional client relationship. It is built on a shared understanding:
- Sustainability must be practical and implementable
- Solutions must be economically viable and scalable
- Regional collaboration creates real impact
The club’s conscious decision to host Green Events highlights how seriously sustainability is now being taken in sports.
On-Site Exchange: Building a Network for Sustainable Events
The season opener was also a valuable opportunity for personal exchange. Conversations with key stakeholders, partners, and representatives from business and organizations once again confirmed: The demand for professional, sustainable event solutions is growing and circular systems are becoming a key component of future events!
A Model for the Future
The successful kickoff in Wels marks an important milestone for us – and at the same time, a starting point for what’s next.
Our ambition remains clear:
Circular logistics that are not only planned, but truly lived.¨
FAQ – Reusable Logistics in Sports & Events
1. What is a reusable cup system at sports events?
A reusable cup system is a circular solution where cups are used multiple times instead of being discarded after one use. At events like HUSKIES Wels, cups are collected, professionally cleaned, and redistributed, creating a closed-loop logistics system with minimal waste.
2. How does reusable cup logistics work in practice?
Reusable cup logistics includes delivery of clean cups to the venue, distribution during the event, collection after use, transport to cleaning facilities, industrial washing and quality control, and reuse at the next event. This process ensures hygiene, efficiency, and sustainability even at large-scale events.
3. Why are reusable cups better than single-use plastic cups?
Reusable cups significantly reduce waste and environmental impact. Instead of generating thousands of disposable cups per event, one reusable cup can be used dozens or even hundreds of times. This lowers CO2 emissions, waste management costs, and plastic pollution.
4. How many times can a reusable cup be reused?
Depending on the material and handling, reusable cups can typically be reused 50–100+ times. With proper industrial cleaning and logistics, their lifecycle is long enough to create a strong environmental and economic advantage.
5. What industries can benefit from reusable logistics systems?
Reusable systems are not limited to sports. They are widely used in festivals and concerts, stadiums and arenas, corporate events, catering and hospitality, and large public events.
6. Are reusable cups hygienic and safe?
Yes. Reusable cups are cleaned using industrial washing systems that meet strict hygiene standards. These processes ensure that every cup is safe for reuse, comparable to standards used in the food and beverage industry.
7. How to implement a reusable cup system at your event?
Implementing a reusable cup system requires planning demand, organizing logistics for delivery and collection, ensuring cleaning capacity, and setting up return processes at the venue. Working with a professional logistics partner ensures the system runs smoothly and efficiently even at large-scale events.
8. How much does a reusable cup system cost?
The cost of a reusable cup system depends on event size, number of cups, logistics complexity, and cleaning requirements. While initial costs may be higher than single-use solutions, reusable systems often reduce long-term expenses through lower waste management costs and repeated use.